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| Kellogg's first introduced Pop-Tarts in 1964 -- a toaster named Milton promoted the new product. |
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| After a highly publicized love affair, Richard Burton married Elizabeth Taylor on March 15th, 1964. The Vatican condemned the marriage as "erotic vagrancy." |
| In 1964 the cost of a postage stamp was five cents. |
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| 1964 was the first year that Mr. Whipple (Dick Wilson) first admonished customers to "Please don't squeeze the Charmin." |
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| Sanford Ink Company introduced the "Sharpie" in 1964 -- it was the first permanent marker that was designed like a pen. |
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| Working for the Stanford Research Institute (SRI) in 1964, Douglas Engelbart invented an "X/Y ;position indicator for a display system," -- it would eventually become the "mouse." |
In 1964 a local pay phone call cost ten cents.
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| IBM introduced the new 360 computer --- it had a whopping 8 megs of memory. |
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| The first cassette tape recorders were introduced. |
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When the Anchor Bar in Buffalo, New York received chicken wings instead of chicken necks (which they had used for their spaghetti sauce), Teresa Belissimo concocted a new recipe for a hot sauce to take advantage of the situation. Teresa cut the wings in half to produce a "drumstick" and a "flat." They were deep fat fried and then covered with the hot sauce. The popular appetizer has since spread throughout the country and served in a variety of ways. In Buffalo they are just referred to as "wings" and are served with celery and blue cheese dressing.
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Ford introduced the Mustang to the public at the 1964 New York Worlds Fair. Due to being issued late / early in the traditional marketing cycle, the first Mustang is sometimes referred to as the 1964 1/2 model. Much of its engineering was based on the Ford Falcon compact. The long hood and short rear deck gave the car a sleek look that the public loved. Originally it was offered as a notch back coup or a convertible. It had bucket seats and a floor shifter. With standard equipment it retailed for $2,368. The first of the "pony cars" the model would be astoundingly popular with baby boomers. |
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| With the success of TaB (Coca Cola) and Diet Rite (Royal Crown) diet soda drinks, Pepsi decided to enter the diet soda market. They test marketed "Patio Diet Cola" in 1963 and then changed its name to "Diet Pepsi" when marketing began in 1964. According to the advertising campaign, "Now you can have your cola and diet, too." |
The January 20th issue of Sports Illustrated was the first "Swimsuit" issue. The brainchild of editor Andre Laguerre, it was developed to fill a slow point in the sports calendar. Babette March was the first model to grace the cover and the initial issue was a five page spread. The "Swimsuit" issue is credited by some for popularizing the bikini swim suit. |
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| Richard Berry originally wrote "Louie Louie" in 1955 about a man telling his bartender (Louie) about his longing for his lover. Rockin Robin Roberts recorded the song in 1961. The Kingsmen released their record in 1963. It was recorded in one take and contains some errors and features lead singer, Jack Ely's slurred vocals. The FBI investigated allegations that the song was obscene, but concluded that they were "unable to determine what the lyrics of the song were." The Kingsmen have adamently maintained that the lyrics were NOT obscene. When the governor of Indiana, Mathew Welsh received a complaint from a constituent, he had the record investigated. The governor contacted the Indiana Broadcasters Association and suggested that the record not be played. As a result, prosecutors in Indianapolis investigated the record and ultimately declared "the record is an abomination of out-ot-tune guitars." But they found no "dirty words" and said the law "just didn't reckon with dirty sounds." |
Cassius Clay had won the heavyweight gold medal on September 5th, 1960. When then heavyweight champion, Floyd Patterson visited his hotel, Clay declared, 'Look after that heavyweight title. Keep it warm for me in the next two years when I will be ready to take it off of you. While Clay was racking up 19 winning bouts over the next three years, Patterson faced Sonny Liston. Liston demolished Patterson twice and many believed the new champion was invincible. In the fall of 1963 Clay taunted Liston (frequently calling him "Big Ugly Bear") into a match. Clay: "He's (Liston) too ugly to be the world champ. The world's champ should be pretty like me. If you want to lose your money, bet on Sonny." At Miami Beach's Convention Center on Feb 25th, 1964 Cassius Clay stunned the boxing world by defeating the heavily favored Liston. Clay declared, "I’ve upset the world. I am the greatest. I told the world I’d do it.” The next morning he shocked the world by acknowledging that he had converted to the Nation of Islam. |
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SPORTS CHAMPIONS
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| Football: |
| NFL - Chicago Bears |
| AFL - San Diego Chargers |
| NCAA - Alabama |
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| Mike Ditka was a tight end for the 1963 Champion Bears, catching 8 touchdown passes on the season. The Bears wouldn't win another title until 1985 when Ditka was their coach. |
| Basketball: |
| NBA - Boston Celtics |
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| John Wooden led the UCLA Bruins to their first NCAA basketball championship -- they would go on to win 10 of 12 years. |
| NCAA - UCLA |
| Baseball - World Series |
| Los Angeles Dodgers |
| Hockey - Stanley Cup |
| Toronto Maple Leafs |
| Golf: |
| Masters - Arnold Palmer |
| US Open - Ken Venturi |
| British Open - Tony Lema |
| PGA - Bobby Nichols |
| Tennis: |
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| Roy Emerson won three of the four tennis grand slams in 1964. |
| Australian Open - Roy Emerson |
| Australian Open - Margaret Smith |
| French Open - Manuel Santana |
| French Open - Margaret Smith |
| Wimbledon - Roy Emerson |
| Wimbledon - Maria Bueno |
| US Open - Roy Emerson |
| US Open - Maria Bueno |
| Horse Racing: |
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| Northern Dancer captured two of the three triple crown races in 1964. |
| Kentucky Derby - Northern Dancer |
| Preakness - Northern Dancer |
| Belmont - Quadrangle |
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